Keap Hybrid Event Attendee Engagement & Logic Guide

Mastering Hybrid Events with Keap & Tixified

Hybrid events are the new standard, but they double the complexity of your marketing. This guide explains how to use Keap's logic to deliver the right content to the right attendee at the right time.

Step 1: The Dual-Path Tagging System

When someone registers via Tixified, they should be assigned a 'Type' tag. Tixified's flexible ticket types make this easy:

• Ticket Type A (In-Person): Tag: [Event] - Attendee - Physical
• Ticket Type B (Virtual): Tag: [Event] - Attendee - Digital

Step 2: Conditional Content Delivery

In your Keap Campaign Builder, use a Decision Diamond after the purchase goal. If the contact has the 'Physical' tag, send them the 'Travel & Hotel' sequence. If they have the 'Digital' tag, send them the 'Login & Technical Requirements' sequence.

Step 3: Post-Event Unified Analytics

By using Tixified, you can track the ROI of both paths without being penalized by high commissions. While other platforms take a cut of every digital and physical seat sold, Tixified’s flat-fee model (starting at $49/mo) means your margins stay consistent regardless of your hybrid mix. Use Keap’s dashboard to compare the 'Lifetime Value' (LTV) of digital vs. physical attendees over the next 6 months.