Keap High-Value VIP Experience Workflow

High-ticket event attendees expect more than just a ticket; they expect a concierge experience. This blueprint outlines how to use Keap's Campaign Builder to automate luxury touchpoints from the moment of purchase until the event concludes.

Phase 1: The Instant VIP Welcome

As soon as a VIP ticket is purchased through Tixified, trigger a specific tag that enters the contact into this sequence.

• Immediate Action: Send a "Welcome to the Inner Circle" email. This shouldn't just be a receipt. Use Keap merge fields to include their name and a personalized video link.
• Concierge Task: Create a task for your team to call the VIP within 24 hours. Set the priority to 'Critical' in Keap.

Phase 2: Custom Preference Collection

Use a Keap Internal Form or a Landing Page to gather data that enhances their experience. Map these to custom fields:

Field Type	Example Data Point
Dietary Restrictions	Gluten-free, Vegan, Allergies
Apparel Size	For VIP Swag Bags
Primary Goal	Networking, Education, or Investment

Phase 3: The 48-Hour Pre-Event Hype

Automate an SMS via Keap's native mobile messaging (or a third-party integration) with their check-in QR code. Use logic to check if they have completed their VIP profile; if not, include a reminder link.