Keap Event Waitlist & Scarcity Automation Guide

Turning Sold-Out Events into Future Lead Magnets

A sold-out event is a great problem to have, but failing to capture that remaining demand is a missed opportunity. This guide walks you through using Keap to build a professional waitlist that converts when tickets become available.

1. The "Sold Out" Lead Capture

Replace your ticket widget with a Keap Web Form. Instead of a "Buy" button, offer a "Join the Waitlist" option. Ensure you apply a specific tag: Waitlist - [Event Name].

2. The Priority Release Logic

When a ticket becomes available (due to a cancellation or venue expansion), don't just email everyone. Use Keap’s "Date Created" logic to release tickets in batches:

• Batch 1: First 20 people on the list get a 2-hour head start.
• Batch 2: Next 50 people get access after 2 hours.
• General: Remaining list notified after 4 hours.

3. Automating the FOMO

Send a series of automated SMS messages (via Keap's native SMS or integrations) to the waitlist. "Hi [Contact.FirstName], a spot just opened up! You have 60 minutes to claim it before we move to the next person on the list. [Link]"