Keap Event Waitlist & Notification Workflow Template

Waitlist Management Template for Keap

Sold-out events shouldn't stop your marketing. A well-managed waitlist in Keap ensures that cancellations turn into immediate revenue and provides data for planning your next event.

Phase 1: The Waitlist Opt-In Email

When tickets are sold out, redirect Tixified traffic to a Keap landing page with this copy structure:

Phase 2: The Campaign Builder Setup

Build this sequence in your Keap Campaign Builder:

1. Goal: Form Submission (Waitlist Opt-in).
2. Sequence: Apply Tag "Event: Waitlist".
3. Delay: Wait until ticket inventory is replenished in Tixified.
4. Decision Diamond: Filter by interest level or customer lifetime value.
5. Notification Email: Send "A Spot Just Opened Up!" with a 4-hour expiration notice.

Best Practices for High Conversion

• Exclusivity: Frame the waitlist as an "Insider's Club" for the next event.
• Scarcity: In the release email, mention that there is only 1 seat and 5 people are being notified.
• Automation: Use a "Tag Applied" goal to stop the waitlist sequence once they purchase.