Ensure every sponsor deliverable is met and tracked directly within Keap to maximize renewal rates and prove value.
Sponsorship is more than just a logo on a banner. It is a partnership built on ROI. This worksheet helps you leverage Keap's CRM capabilities to ensure every promise made to your sponsors is fulfilled, documented, and reported.
Before the event begins, set up these custom fields in your Keap Sponsor Records to track progress in real-time:
| Deliverable Category | Keap Automation Trigger | Verification Method |
|---|---|---|
| Digital Logo Placement | Tag: 'Logo_Approved' | Website Audit & Screenshot |
| Dedicated Email Blast | Campaign: 'Sponsor_Solo_Email' | Keap Broadcast Report |
| On-Site Signage | Task: 'Print_Signage' | On-site Photo Log |
| Attendee Lead List | Tag: 'Post_Event_Export' | CRM Export Confirmation |
At the end of the event, use Keap’s reporting dashboard to pull stats on how many times a sponsor's link was clicked or how many leads they acquired through their dedicated checkout link on Tixified. This data is your #1 tool for securing a renewal for next year.
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