Keap Event Sponsor Outreach & Lead Capture Template

Keap Event Sponsor Outreach & Lead Capture Template

Managing sponsors is often the most manual part of event planning. This resource provides the email templates and Keap workflow logic needed to automate sponsor acquisition and the subsequent lead capture process for their booths. Tixified helps you save on overhead with plans from $49/mo (0% fees), giving you more margin to offer sponsor discounts.

1. The Automated Outreach Email

Use this script as a starting point for your Keap broadcast or sequence:

2. Sponsor Lead Capture Workflow

Once a sponsor is on board, you need to provide them with a way to capture leads at the event. Integrate Keap web forms with Tixified attendee data to pre-populate fields.

1. Sponsor Web Form: Create a unique Keap landing page for each sponsor.
2. Attendee QR Scan: Use Tixified's check-in data to trigger Keap internal notifications when a high-value lead arrives at a sponsor's booth.
3. Post-Event Delivery: Automate the delivery of lead lists to sponsors 24 hours after the event concludes.

Managing Deliverables with Keap Tasks

Sponsorship fulfillment is high-stakes. Use Keap’s 'Task' automation to ensure your team never misses a deadline:

• Task 1: Collect High-Res Logo (Triggered upon 'Sponsor_Signed' tag).
• Task 2: Finalize Booth Location (Triggered 30 days before event).
• Task 3: Send Social Media Shout-out (Triggered 14 days before event).