KeapBlueprint

Keap Event Speaker Management & Onboarding Blueprint

Streamline speaker communications, assets, and schedule updates using automated Keap campaigns and custom fields.

Streamlining Speaker Management with Keap Automation

Managing multiple speakers can be a logistical nightmare. This blueprint provides a step-by-step framework to automate the collection of bios, headshots, and slide decks while ensuring your talent is prepared for the stage.

Step 1: The Speaker Application & Recruitment Phase

Use a Keap-hosted web form or a Tixified-integrated form to collect initial interest. Use custom fields for topics, website links, and past experience.

  • Tag: "Event - Speaker Applicant"
  • Automation: Trigger a 3-part nurturing sequence to vet candidates.

Step 2: Automated Asset Harvesting

Once selected, change the tag to "Event - Confirmed Speaker". This should trigger a campaign that requests:

Asset NeededDeadlineAutomation Trigger
High-Res Headshot90 Days PriorConfirmation Tag
Final Presentation Deck14 Days PriorDate-based Milestone
Travel Logistics30 Days PriorTask creation for team

Step 3: The 'Showtime' Sequence

Configure Keap to send SMS reminders through an integration (like Twilio) to speakers 30 minutes before they are due on stage. This ensures they are in the green room on time.

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