KeapWorksheet

Keap Event Seasonal Sales & Holiday Promotion Strategy Worksheet

Plan your promotional calendar and coupon logic to drive ticket sales during peak holiday and seasonal windows using Keap.

Seasonal Promotion Planning for Event Organizers

Maximize your ticket revenue by aligning your Keap automations with seasonal buying habits. Use this worksheet to map out your upcoming sales windows.

Season/HolidayPromo OfferKeap Automation Trigger
Black FridayBOGO TicketsTimed Email Sequence
New Year22% Off 'Growth' PassSegmented Outreach
Early Bird CloseLast Chance - No CodeCountdown Timer SMS

Configuring Coupon Codes

In Tixified, create unique codes for each seasonal campaign. In Keap, use these codes as dynamic merge fields in your emails. This allows you to track which seasonal promotion performed best by looking at the tag reports in your Keap dashboard.

Profitability Analysis

When running a discount sale, margins get thin. Traditional ticketing platforms that charge 3-5% per ticket plus flat fees make sales even harder. Tixified helps you stay profitable with flat subscription plans starting from $49/mo (0% fees). Whether you sell 100 or 10,000 tickets during a holiday rush, your Tixified cost stays the same.

Worksheet Goal:

Identify three 48-hour 'flash sale' windows over the next 6 months. For each, create a 3-email sequence in Keap that terminates immediately upon a Tixified purchase.

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