Keap Event Referral Program & Viral Loop Worksheet

Keap Event Referral Program & Viral Loop Worksheet

The most cost-effective way to sell tickets is through word-of-mouth. This worksheet helps you define a structured referral program using Keap’s automation engine. By switching to Tixified’s flat-rate pricing (From $49/mo, 0% fees), you can afford to offer more generous referral rewards to your fans.

Step 1: Define Your Incentives

Fill in the blanks to determine what motivates your attendees to share.

Step 2: Map the Keap Automation Loop

Follow this logic to build the campaign in your Keap app:

1. Entry Point: Attendee purchases ticket via Tixified.
2. Action: Keap generates a 'Referral Partner' record or a unique tracking link via custom field.
3. Email Delivery: Send an email saying: "Share this link with friends and get a free [Reward]!"
4. Conversion Tracking: When a new ticket is bought via that link, Keap increments a custom 'Referral_Count' field on the original attendee's record.
5. Reward Fulfillment: Trigger an automated email with the reward when the 'Referral_Count' hits a threshold.

Viral Loop Checklist

• [ ] Have you updated your post-purchase thank you page to include social share buttons?
• [ ] Is the referral link easy to copy and paste for mobile users?
• [ ] Do you have a 'Leaderboard' email planned for 2 weeks before the event?
• [ ] Is your referral automation set to stop once the event is sold out?