KeapWorksheet

Keap Data-Driven Event Marketing Attribution Worksheet

Identify which channels are driving ticket sales by mapping tracking links to Keap lead sources and custom fields for accurate ROI reporting.

Event Attribution: Tracking Your Path to Profit

Use this worksheet to map your marketing channels to Keap Lead Sources. By the end of this exercise, you will know exactly how much revenue each Facebook ad, email, or partner post generated.

Part 1: Defining Lead Sources in Keap

List your marketing channels below and assign them a Keap Lead Source ID.

ChannelUTM Source TagKeap Lead Source Name
Facebook Adsfb_adsPaid Social 2024
Email Blastnewsletter_01House List Email
Affiliate Partnerpartner_nameAffiliate Channel

Part 2: ROI Calculation Formulas

Use these formulas to populate your final report in Keap:

  • Cost Per Acquisition (CPA): Total Ad Spend / Number of Keap Contacts with [LeadSource]
  • Revenue Per Lead: Total Ticket Sales Revenue / Total Number of Contacts in Campaign
  • Conversion Rate: (Total Ticket Sales / Total Clicks on UTM Link) * 100

Tixified passes all UTM and tracking data directly into Keap records. No manual data entry required.

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