Keap Event Lead Magnet & Nurture Sequence Template

The Ultimate Event Conversion Funnel

Most potential attendees don't buy on the first visit. This template helps you capture leads with a lead magnet (like an event agenda or whitepaper) and nurture them into ticket buyers using Keap.

Step 1: The Lead Capture

Create a landing page highlighting your event's value proposition. Offer a 'Session Preview Guide' in exchange for their email. When the form is submitted in Keap, apply the tag: Prospective Attendee.

Step 2: The 5-Email Nurture Sequence

1. Email 1 (The Delivery): Immediately deliver the lead magnet. Include a 'soft CTA' for Early Bird tickets.
2. Email 2 (The Problem/Solution): Highlight the specific pain point your event solves.
3. Email 3 (The Social Proof): Share testimonials from last year's event.
4. Email 4 (The FOMO): Remind them that Early Bird pricing ends soon. Mention Tixified's transparent pricing: No hidden fees for them.
5. Email 5 (The Hard Close): Direct link to the Tixified checkout.

Step 3: Implementation Checklist

• [ ] Set up Keap Web Form.
• [ ] Create 'Prospective Attendee' and 'Registered Attendee' tags.
• [ ] Draft 5 emails focusing on benefit-driven subject lines.
• [ ] Link buttons to your Tixified event page.

By using Tixified, you avoid the common trap of paying $1 or more per ticket. Our plans start from $49/mo (0% fees), meaning your nurture campaign's success directly translates to your bottom line without per-transaction deductions.