KeapBlueprint

Keap Event Check-In Data Sync & Real-Time Reporting Blueprint

A technical blueprint for bridging Tixified check-in data with Keap to trigger instant 'Attended' automations and post-event analytics.

Real-Time Attendance Logic in Keap

Stop waiting until the day after your event to update your records. This blueprint shows you how to use real-time webhooks and tags to track attendance as it happens.

1. The Trigger Mechanism

Using the Tixified API, every scan of a QR code should trigger a 'POST' request to your Keap automation entry point. In Keap Max Classic or Keap Ultimate, this is accomplished through a Goal based on a Tag Application.

Integration Point: Tag Name: Status: Checked-In
Utility: This tag removes the user from the 'No-Show' sequence and enters them into the 'Live Attendee' sequence.

2. On-Site Automation Sequences

Once the check-in tag is applied, fire these three actions immediately:

  • The Welcome Email: Send a digital map and wifi password 5 minutes after check-in.
  • The Survey Hook: Set a timer for 2 hours before the event ends to ask for a mid-day rating.
  • Lead Distribution: If the attendee is a 'Pro' or 'VIP' ticket holder, assign a task to their Account Manager in Keap to find them on the floor.

3. Dashboards & Reporting

In Keap, build a Dashboard Widget to monitor attendance velocity:

  1. Create a Saved Search for contacts with the "Checked-In" tag.
  2. Display this search on your Keap Home Dashboard as a 'Number' widget.
  3. Compare this total against your 'Ticket Purchased' tag total to see your real-time show rate.

Pro Tip: No-Show Recovery

At the 50% mark of your event, trigger a different automation for anyone with the "Ticket Purchased" tag who lacks the "Checked-In" tag. Send them a 'We miss you!' SMS with a link to the livestream or a coupon for next year.

Drive more revenue with smarter check-in data.

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