A comprehensive worksheet to track which marketing channels are driving the most revenue into Keap through your Tixified checkout.
Stop guessing which Facebook ads or partner emails are working. This worksheet helps you use Keap's Lead Source tracking and Tixified's UTM integration to see exactly where your money comes from.
Before launching your ads, define your UTM structure. Tixified will pass these into the Keap contact record.
| UTM_Source | Platform (e.g., Facebook, Newsletter, PartnerX) |
| UTM_Medium | Traffic type (e.g., CPC, Email, Social) |
| UTM_Campaign | Specific event name or seasonal promo |
Use the following formula to calculate the ROI for each channel after the event:
Tixified gives you the granular data you need to prove your marketing works.
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