Maximize your marketing impact by properly segmenting your attendees. This worksheet helps you define tags and custom fields for Keap.
Effective event marketing relies on knowing exactly who is in your database. This worksheet helps you map out your tagging structure before you launch your event on Tixified.
Beyond tags, custom fields allow for deeper personalization in your Keap emails. List the fields you need Tixified to sync:
| Field Name | Data Type | Usage Case |
|---|---|---|
| Event_Dietary_Reqs | Dropdown/Text | Catering management |
| Tixified_Order_ID | Number | Financial reconciliation |
| Seat_Assignment | Text | On-site logistics |
Assign point values to attendee actions to identify your most loyal fans:
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Start Your Free TrialKeap Event Tag Architecture Guide
The complete Keap tag naming system for event organizers — 4 categories with consistent prefixes, 20+ example tags, and maintenance best practices.
KeapKeap Pre-Event Campaign Sequence Blueprint
The complete Keap campaign structure for pre-event nurture — trigger configuration, email sequence, date-relative delays, and campaign goals.
KeapKeap No-Show Recovery Email Templates
2 Keap campaign emails for no-show recovery — the goodwill bridge email and next-event priority offer. Uses Keap merge field syntax.