KeapWorksheet

Keap Event Attendee Lifetime Value (LTV) Projection Worksheet

Calculate the true value of your attendees by analyzing ticket revenue, upsells, and long-term retention data from Keap.

Attendee Lifetime Value (LTV) Calculator

Stop looking at single-event revenue and start looking at customer lifetime value. Use this worksheet to pull the right data from Keap.

Metric	Where to Find in Keap	Value
Avg Ticket Price	Reports > Sales > Product Revenue	$_______
On-Site Spend/Upsells	Order Records (Filter by Date)	$_______
Post-Event Product Sales	Customer Record > Purchase History	$_______
Referral Value	Referral Partner Report	$_______

LTV = (Avg Ticket Price + On-Site Spend + Post-Event Sales) x Retention Rate %

Segment your 'Whales' (Top 10% spenders) using Keap's Lead Scoring.
Analyze the common tags among your high-LTV attendees.
Adjust your marketing spend based on which lead sources produce the highest LTV, not just the lowest CPL.

Flat-fee ticketing with native CRM integration. No per-ticket fees, ever.

Keap Event Tag Architecture Guide

The complete Keap tag naming system for event organizers — 4 categories with consistent prefixes, 20+ example tags, and maintenance best practices.

Keap Pre-Event Campaign Sequence Blueprint

The complete Keap campaign structure for pre-event nurture — trigger configuration, email sequence, date-relative delays, and campaign goals.

Keap No-Show Recovery Email Templates

2 Keap campaign emails for no-show recovery — the goodwill bridge email and next-event priority offer. Uses Keap merge field syntax.