Keap Automated 'Day-Of' Crisis Communication & Alert Checklist

Crisis Ready: Automated Event Alert Checklist

In the event of a schedule change, weather emergency, or safety issue, communication must be instantaneous. This checklist ensures your Keap environment is ready to alert your attendees in seconds.

1. Pre-Event Broadcast Templates

• ☐ Draft a 'Weather Delay' Template: Standardized text with merge fields for [Event Name] and [New Start Time].
• ☐ Draft a 'Room Change' Template: Include clear directions and map links.
• ☐ Draft an 'Emergency Evacuation' Template: Concise, high-priority language.

2. SMS Integration Setup

Email is too slow for crises. Ensure your Keap account is connected to an SMS provider (like Keap's native Business Line or Zapier/Twilio).

• Confirm all attendee phone numbers are in the Phone 1 field and formatted correctly.
• Ensure you have an 'SMS Opt-In' tag applied during the Tixified registration process to remain compliant.

3. Rapid-Trigger Campaign Builder

Build a specific 'Emergency' campaign in Keap that stays in draft mode until needed:

4. The Dry Run

48 hours before the event, test the system with a 'TEST-EMERGENCY' tag applied only to your staff list. Verify that the SMS arrives within 60 seconds.