Keap B2B Lead Qualification & Sales Hand-off Guide

Bridging the Gap: From Attendee to Sales Opportunity

For B2B organizations, events aren't just about ticket sales; they're about pipeline generation. This guide outlines the perfect hand-off from your Tixified registration page to your Keap sales pipeline.

1. Capturing High-Intent Data

Use custom fields during the Tixified checkout process to ask qualifying questions without increasing friction. Since Tixified offers flat-rate pricing starting at $49/mo (0% fees), you can afford to collect more data without worrying about volume costs.

• Company Size
• Current Challenges
• Budget Authority

2. The Automated Qualification Matrix

Inside Keap, set up a campaign that processes these fields the moment a ticket is purchased. If a prospect meets your 'Ideal Customer Profile' (ICP), move them into an expedited sequence.

3. Real-Time Sales Notifications

Your sales team needs to strike while the iron is hot. Use Keap's 'Internal Form' and 'Task' triggers to ensure sales reps follow up before the event even begins.

4. Post-Event Transition

After the event, use Tixified's check-in data to trigger a 'Did Not Attend' vs. 'Attended' sequence. This ensures your sales team doesn't waste time on cold outreach for people who never showed up.