KeapGuide

Keap Automated Post-Event Speaker Evaluation & Testimonial Guide

Collect vital social proof and improve your event quality by automating the collection of speaker reviews and attendee testimonials through Keap.

Keap Automated Post-Event Speaker Evaluation & Testimonial Guide

The feedback you collect immediately after an event is the fuel for your next one. This guide shows you how to use Keap's automation to capture speaker ratings and high-impact testimonials without lifting a finger. With Tixified, you can manage unlimited events on plans from $49/mo (0% fees), making year-round data collection effortless.

The 'Golden Hour' Automation

The best time to ask for feedback is within 2 hours of the event's end. Your Keap campaign should be pre-scheduled to fire as soon as the Tixified event status changes to 'Complete'.

Step-by-Step Workflow:

  1. Trigger: Event End Time reached in Tixified.
  2. Keap Action: Send 'Thank You & Feedback' email.
  3. Mechanism: Link to a Keap Web Form with 1-5 star ratings for each speaker.
  4. Conditional Logic: If rating is 5 stars, redirect to a VideoAsk or testimonial capture page. If rating is 3 stars or lower, trigger an internal task for the customer success team.

Speaker Evaluation Metrics

To provide value back to your speakers, use Keap to aggregate their average scores. High-performing speakers can be automatically tagged for 'Early Invite' to next year's event, while low-performing ones can be removed from the rotation.

Sample Testimonial Request Email

Hi [First Name], thank you for joining us today! We’d love to know which session was your favorite. Could you take 30 seconds to share your biggest takeaway here? [Link to Form]. As a thank you, we'll send you the 'Early Bird' link for next year at 50% off!

Why Data Integrity Matters

By syncing Tixified attendee data with Keap, you ensure that the feedback is linked to the correct contact record. You can then segment your next marketing campaign based on who 'Loved' the keynote vs. who preferred the breakout sessions.

Upgrade your event data strategy with Tixified.

Get Started with Tixified

Ready to sell event tickets?

Flat-fee ticketing with native CRM integration. No per-ticket fees, ever.

Start Your Free Trial