Keap Attendee Feedback & Testimonial Harvesting Guide

The Post-Event Automation Guide

Most organizers stop communicating once the event ends. This guide shows you how to use Keap to capture valuable social proof while the experience is fresh in the attendee's mind.

1. The NPS Automated Survey

Configure a Keap Webform or integrate a survey tool like Typeform. Map the 'Net Promoter Score' to a custom field. Set up automated responses based on the score:

• Score 9-10 (Promoter): Trigger a request for a video testimonial or Google Review.
• Score 7-8 (Passive): Send a thank you note and a discount code for next year.
• Score 1-6 (Detractor): Create a task for a staff member to reach out personally.

2. Scripting the Testimonial Request

Use this email script in your post-event sequence (Sent 24 hours after the event):

3. Storing and Using Data

Use Keap File Upload fields for testimonials. Ensure you have a 'Consent' checkbox in your Keap form to use their words in future Tixified sales pages. This creates a self-sustaining marketing loop.