The 365-Day Event Retention Blueprint

Stop starting from zero every year. Build a community that renews automatically.

1. The Post-Event 'Momentum' Phase (Days 1-14)

The goal is to lock in the excitement while it's fresh. Use Keap to trigger a limited-time 'Alumni' offer.

2. The Content Nurture Phase (Months 2-9)

Events fail to retain people because they go silent for 10 months. Use Keap's Campaign Builder to drip-feed event recordings, speaker interviews, and community highlights.

• Monthly 'Flashback' Email: Send a highlight video from a key session.
• Surprise Value: Send a PDF worksheet from a popular speaker 6 months later.
• Intent Monitoring: Track link clicks on these emails. If someone clicks 3+ times, apply the tag "Hot_Prospect_Next_Year".

3. The Renewal Countdown (Months 10-12)

Now, shift to heavy promotion. Segment your Keap list based on who hasn't purchased yet.

4. The Final 'Last Chance' Push

In the final 72 hours before price increases, use Keap's SMS capabilities to send a quick text reminder: "Hey ~Contact.FirstName~, just a heads up that your alumni discount for [Event Name] expires tonight at midnight! Use code ALUMNI: [Link]"