KeapBlueprint

Keap Affiliate & Partner Event Tracking Blueprint

Set up a robust partner tracking system within Keap to reward influencers and track high-volume ticket sales sources accurately.

Scaling Your Event Through Strategic Partnerships

Leveraging influencers and local partners is the fastest way to scale ticket sales. This blueprint shows you how to utilize Keap’s Referral Partner module in tandem with Tixified to track every conversion back to the source.

Phase 1: Partner Onboarding

1. Create Partner Tag
Create a unique tag in Keap for each partner (e.g., [PartnerName]_Referral).
2. Generate Tracking Links
Use Keap tracking links that append the PartnerID to the URL parameters.

Phase 2: The Tixified Integration

Ensure your Tixified checkout is passing the UTM source or Keap Affiliate ID through to the contact record. Tixified’s native integration allows you to map custom URL parameters directly to Keap contact fields.

Action ItemKeap Tool
Capture Partner IDCustom Field (AffiliateID)
Assign Sales CreditReferral Partner Module
Automate Payout NotificationCampaign Builder Email

Phase 3: Performance Reporting

Monitor your ROI daily. Because Tixified uses a flat monthly subscription (from $49/mo) and 0% ticket fees, your affiliate margins are much healthier than on platforms taking a percentage of every sale.

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