HubSpot Viral Referral Loop & Attendee Advocacy Template

Building a Viral Growth Loop in HubSpot

Word-of-mouth is the most effective way to sell out an event. This template provides a technical structure for tracking 'who referred whom' and automating the rewards process using HubSpot properties.

The Workflow Logic

This sequence triggers the moment a contact purchases a ticket via Tixified.

1. Generate Unique Referral ID: Use a HubSpot calculation property or a simple workflow to assign a unique string to the contact.
2. The Advocacy Email: Send an automated email with their unique link. "Invite 3 friends and get a VIP upgrade!"
3. Tracking the Referral: When the friend registers, Tixified passes the 'Referrer ID' back to HubSpot.
4. The Reward Trigger: A HubSpot workflow counts the number of times a Referrer ID appears. Once the threshold (e.g., 3) is reached, it sends the reward.

Success Metrics to Track

• Viral Coefficient: How many new attendees does each existing attendee bring in?
• Advocacy Participation: What % of your database is actively sharing their link?
• Referral Conversion: Do referred leads convert at a higher rate than cold leads? (Spoiler: Usually, yes).

Tixified provides the data foundation you need to run these advanced campaigns without the headache of manual tracking. With plans from $49/mo (0% fees), your viral growth doesn't come with a viral bill.