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HubSpot Event Workflow Templates

4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.

HubSpot Event Workflows

4 workflow blueprints with enrollment triggers, actions, delays, and exit conditions.

Workflow 1: Pre-Event Nurture

Trigger: Added to static list "[Event] - Registered"

Goal: Contact property tix_checked_in = true

  • DELAY Until 7 days before event
  • EMAIL "What to Expect" preview email
  • DELAY Until 1 day before event
  • EMAIL Logistics + QR ticket email
  • DELAY Until 2 hours before event
  • EMAIL "Starting soon!" reminder

Exit: Removes from workflow when goal (checked in) is met.

Workflow 2: Post-Event Attended

Trigger: Added to static list "[Event] - Attended"

  • DELAY 1 day
  • EMAIL Thank you + resources + recordings
  • DELAY 1 day
  • EMAIL Survey request
  • DELAY 3 days
  • EMAIL Community invite + photos
  • DELAY 4 days
  • EMAIL Early-bird next event offer
Workflow 3: No-Show Recovery

Trigger: Added to static list "[Event] - No Shows"

Goal: Member of any "Purchased" list (exits on next purchase)

  • DELAY 1 day
  • EMAIL Goodwill + recordings
  • DELAY 6 days
  • EMAIL Priority access + discount offer
Workflow 4: Quarterly Re-Engagement

Trigger: Member of active list "Lapsed Buyers" (no purchase in 90+ days)

Goal: Member of any "Purchased" list

  • EMAIL Personal reconnection
  • DELAY 5 days
  • EMAIL Current event offerings
  • DELAY 5 days
  • EMAIL Time-limited return discount

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Related Resources

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HubSpot Event Contact Property Setup Guide

The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.

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HubSpot Event List Architecture Guide

Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.

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HubSpot Post-Event Email Sequence Templates

5 HubSpot email templates for your post-event attended sequence — with HubSpot-specific personalization tokens and timing.