HubSpotGuide

HubSpot Event List Architecture Guide

Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.

HubSpot List Architecture

The foundation of your event CRM segmentation in HubSpot.

Static Lists (Per Event)

Tixified adds contacts to these automatically. Create 3 for each event.

List NamePopulated ByUse Case
[Event] - RegistrantsTixified on purchaseAll ticket buyers for this event
[Event] - AttendedTixified on check-inConfirmed attendees
[Event] - No ShowsManual or workflowRegistered but didn't attend

Active Lists (Ongoing Segments)

These update automatically based on contact properties.

List NameFilter CriteriaUse Case
VIP Buyerstix_ticket_name contains "VIP"Premium segment for upsells
Repeat Attendeestix_total_events >= 2Loyalty programs, testimonials
Lapsed Buyerstix_last_purchase_date > 90 days agoRe-engagement campaigns
High Engagementtix_total_events >= 3 AND opened email in last 30 daysAdvocates, affiliate prospects
DisengagedNo email open in 180 daysSunset or re-engagement

Naming Convention

Use the format: [Event Name] - [Status] for static lists and descriptive names for active lists. This makes it easy to select the right list when configuring Tixified ticket integrations.

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