HubSpot Pre-Event Nurture Sequence Worksheet

Worksheet: Architecting Your Pre-Event Nurture Flow

Don't just blast your list. Use this worksheet to map out a strategic 5-stage nurture sequence in HubSpot that builds anticipation and drives urgency.

Phase 1: The 'Why' (Education)

Objective: Establish the problem your event solves.

• HubSpot Trigger: Contact enters 'Event Prospect' list.
• Content Focus: Industry pain points, speaker expertise, or 'What you're missing out on'.

Phase 2: The Proof (Social Validation)

Objective: Build credibility through past success.

• Content Focus: Testimonials from last year, highlight reels, or attendee growth statistics.
• HubSpot Smart Content: Show different testimonials based on the contact's industry property.

Phase 3: The Logistics (The 'What')

Objective: Remove friction from the decision-making process.

• Content Focus: Full agenda reveal, venue details (or platform login info), and FAQ.
• CTA: Clear link to the registration page.

Phase 4: The Scarcity (Urgency)

Objective: Push the fence-sitters to take action.

• HubSpot Workflow: Use a 'Delay until date' for Early Bird pricing expiration.
• Content Focus: "Only 50 seats left" or "Price increases in 24 hours".

Phase 5: The Handoff

Objective: Immediate confirmation and onboarding.

• Integration: Ensure Tixified triggers the 'Purchased' property update in HubSpot immediately.
• Action: Remove contact from the 'Nurture' sequence and add to the 'Attendee' sequence.