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HubSpot Post-Event Survey Automation & Net Promoter Score Template

Measure attendee satisfaction automatically. Implement this HubSpot workflow template for post-event surveys and NPS tracking.

Automated Feedback Loops

The event isn't over until you've measured your success. This template provides the structure for a HubSpot automation that triggers surveys, calculates NPS, and alerts your sales team to happy (or unhappy) attendees.

The Workflow Logic

Set up your HubSpot workflow with these enrollment triggers and actions:

  1. Enrollment: Contact property "Ticket Status" changes to "Attended" (Synced from Tixified).
  2. Delay: Wait 2 hours after the event end time.
  3. Action: Send Post-Event Survey Email.
  4. Branching: If NPS Score is 9-10 (Promoter), send a "Refer a Friend" email. If NPS is 0-6 (Detractor), create a task for the Customer Success Manager.

Recommended Survey Questions

  • Scale 1-10: How likely are you to recommend this event?
  • Multiple Choice: What was your favorite session?
  • Open Text: What is one thing we could do better next year?

NPS Dashboard Components

Build a HubSpot Dashboard with these 3 reports:

  • Average NPS by Ticket Type: Did your VIPs have a better experience than General Admission?
  • Sentiment Over Time: How does this year's satisfaction compare to previous events?
  • Feedback Word Cloud: What common themes are appearing in the open text fields?

Scalable Feedback Without the Fees

As your events grow, platform fees shouldn't. Tixified provides the data you need to drive these workflows for a flat monthly subscription starting at $49/mo (0% fees). Collect 100 or 10,000 surveys without paying a cent more per ticket.

Automate your event feedback today.

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