A practical framework for defining event-qualified leads and automating the handoff from marketing to sales within HubSpot CRM.
Events are lead generation goldmines, but if the handoff to sales is slow, the leads go cold. Use this worksheet to build a robust MQL (Marketing Qualified Lead) pipeline using Tixified and HubSpot.
| Action Taken | Lead Score Points | Sales Priority |
|---|---|---|
| Purchased VIP Ticket | +50 | High |
| Attended 3+ Sessions | +30 | Medium |
| Scanned at Booth | +40 | High |
Set up a HubSpot Workflow that triggers when a 'Tixified Ticket Status' changes to 'Checked In'. This real-time sync ensures your sales team knows exactly when a key prospect is on-site.
Pro Tip: Use internal Slack notifications in HubSpot to alert account owners the moment their prospect enters the venue. Since Tixified plans start from $49/mo (0% fees), you can scale this automation across dozens of events without increasing your cost per lead.
Require sales to update the 'Lead Status' in HubSpot within 48 hours of the event. Track the 'Closed Won' revenue back to the specific event campaign to prove ROI.
Maximize your event lead conversion with Tixified’s flat-fee model.
Build Your Sales Funnel NowFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialHubSpot Event Contact Property Setup Guide
The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.
HubSpotHubSpot Event Workflow Templates
4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.
HubSpotHubSpot Event List Architecture Guide
Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.