HubSpotGuide

HubSpot Lead Scoring Model for Events

A complete HubSpot lead scoring framework — positive attributes, negative attributes, score thresholds, and campaign segmentation.

HubSpot Lead Scoring for Events

Score contacts based on engagement to prioritize outreach and personalize offers.

Attribute	Points	Rationale
Attended a past event	+40	Proven buyer and attendee
Attended 2+ events	+30	Repeat customer = highest value
Purchased VIP ticket	+20	High willingness to pay
Visited checkout page (last 30 days)	+20	Active purchase intent
Opened email (last 30 days)	+10	Engaged with communications
Clicked email link (last 30 days)	+15	High engagement signal
Completed post-event survey	+10	Invested in the relationship
Referred someone (affiliate)	+25	Active promoter

Attribute	Points	Rationale
No email opens in 180 days	-15	Disengaged
No-show (no check-in)	-10	Unreliable attendee
Repeat no-show (2+)	-20	Pattern of non-attendance
No purchase in 365 days	-10	Lapsed interest
Unsubscribed from marketing	-50	Opted out

Score Range	Tier	Action
70+	High Value	VIP offers, personal outreach, affiliate invitations, early access to premium tickets
40–69	Mid Value	Standard email sequences, retargeting ads, loyalty program invitations
Under 40	Low Value	Re-engagement campaign, reduced email frequency, sunset after 6 months of inactivity

Flat-fee ticketing with native CRM integration. No per-ticket fees, ever.

HubSpot Event Contact Property Setup Guide

The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.

HubSpot Event Workflow Templates

4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.

HubSpot Event List Architecture Guide

Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.