HubSpot Event Speaker Engagement & Promotion Guide

Empowering Speakers to Drive Registrations

Your speakers are your best advocates. By providing them with the right tools and tracking their performance in HubSpot, you can significantly increase your event's reach.

Section 1: The Speaker Promotion Kit

Every speaker should receive a personalized promotion kit. Use HubSpot's Personalization Tokens to automate the delivery of these kits.

Section 2: Tracking Speaker Performance in HubSpot

Stop guessing which speakers are bringing in the crowd. Set up a custom property in HubSpot called "Referring Speaker."

1. Create the Property: Go to Settings > Properties > Contact Properties.
2. Map the URL: Use HubSpot's URL builder to create links like ?utm_campaign=event&utm_source=speaker&utm_content=speaker_name.
3. Automate: Use a HubSpot Workflow to set the "Referring Speaker" property based on the utm_content parameter.

Section 3: Gamifying Speaker Outreach

Encourage speakers to share by creating a leaderboard. You can build a HubSpot Dashboard that tracks:

• Total registrations per speaker.
• Average lead score of registrants per speaker.
• Social media engagement attributed to speaker links.