Step 1: Campaign Configuration

Create a HubSpot Campaign specifically for your event. Ensure all assets—emails, landing pages, social posts, and ad tracking URLs—are associated with this campaign. This centralizes all 'touches' in one place.

Step 2: Custom Property Mapping

To calculate ROI, you need to sync ticket revenue data. Tixified syncs directly to HubSpot Contact properties. Set up the following:

• Last Event Revenue: A number property updated by Tixified upon purchase.
• Total Event Spend: A manual entry field or sync from your accounting tool.
• Registration Source: Use Tixified's source tracking to see if the user came from LinkedIn, Email, or Search.

Pro Tip: The Tixified Advantage

Unlike other platforms that take 2-5% of your revenue, Tixified charges a flat subscription starting from $49/mo (0% fees). This means your ROI calculation is much cleaner because you aren't losing hundreds or thousands of dollars in hidden 'per-ticket' costs.

Step 3: Building the Multi-Touch Report

Navigate to Reports > Custom Report Builder. Use 'Contacts' and 'Sales Activities' as your primary data sources. Select 'Linear Attribution' or 'First/Last Interaction' to see how your content influenced the purchase path. Filter by your specific Event Campaign.