Calculate your true event ROI by mapping ticket revenue against marketing spend directly within HubSpot's reporting tool.
Event marketing is expensive. To justify the budget, you must prove the direct link between marketing activities and ticket sales revenue. This worksheet guides you through setting up the ultimate HubSpot reporting dashboard.
Gather these numbers before building your dashboard:
We recommend creating a 'Single Object Report' for Deals and a 'Multi-Object Report' for Contacts/Deals. Add these four tiles:
| Report Title | Visual Type |
| Revenue by Referral Source | Bar Chart |
| Daily Ticket Velocity | Area Chart |
| Conversion Rate by Ticket Tier | Funnel Chart |
| Total Sales vs. Goal | Gauge |
Use the HubSpot 'Attribution' tool to see which specific blog post or social update led to the most high-value ticket purchases. This insight allows you to pivot your strategy mid-campaign to maximize ROI.
Make reporting automatic. Connect Tixified to HubSpot today.
Launch Your DashboardFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialHubSpot Event Contact Property Setup Guide
The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.
HubSpotHubSpot Event Workflow Templates
4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.
HubSpotHubSpot Event List Architecture Guide
Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.