HubSpot Event Registration Funnel Conversion Audit Worksheet

1. Form Optimization (The 'Goldilocks' Check)

• [ ] Are you asking for more than 5 fields? (Each additional field can drop conversion by 10%).
• [ ] Are you using 'Progressive Profiling' to avoid asking returning leads for the same data?
• [ ] Is the 'Submit' button replaced with a high-action phrase like 'Secure My Spot'?

2. Page Performance & Social Proof

• [ ] Does the page load in under 2.5 seconds? (Check HubSpot Page Speed insights).
• [ ] Is there a testimonial or 'As Seen In' logo bar within the top 50% of the page?
• [ ] Is the value proposition clearly stated in the H1 header?

3. Mobile Experience

• [ ] Can you complete the entire purchase on a mobile device without zooming?
• [ ] Are the form fields easy to tap with a thumb?

Pro Tip: Use HubSpot's A/B testing feature on your registration page to test one variable at a time—starting with the Hero Image.