HubSpot Event Networking & Attendee Matchmaking Blueprint

Automating Human Connection with HubSpot

The true value of any event often lies in the connections made between attendees. This blueprint provides a technical framework for using HubSpot custom properties and automated workflows to facilitate matchmaking based on industry, interests, or job roles.

Step 1: Custom Property Architecture

To enable networking, you must first collect the right data during the Tixified registration process. Since Tixified syncs directly with HubSpot, these fields populate in real-time:

• ✅ Networking Interest: Dropdown (e.g., Seeking Investment, Hiring, Partnership)
• ✅ Industry Vertical: Standardized list for better matching
• ✅ LinkedIn Profile URL: To facilitate post-match connection

Step 2: The Matchmaking Workflow

Once registered via Tixified, trigger a workflow that segments attendees into "Networking Buckets." Use HubSpot’s internal notification system to alert your team of high-value matches or use a third-party integration to send "Introduction" emails to compatible profiles.

Cost Efficiency Tip

Many organizers lose their networking budget to per-ticket fees from outdated platforms. With Tixified, you save your capital. Our pricing starts from $49/mo (0% fees), meaning every dollar you save can go back into enhancing the attendee experience.