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HubSpotWorksheet

HubSpot Event Marketing Asset Audit & Optimization Worksheet

Analyze your HubSpot event landing pages, emails, and workflows to identify friction points and conversion killers before registration opens.

The HubSpot Event Asset Optimization Worksheet

Your HubSpot portal can either be a high-converting machine or a maze of outdated workflows. Use this worksheet to audit your assets 30 days before your event launch.

Section 1: Landing Page Performance

Check the following metrics for your event registration pages:

Checklist ItemStatusNotes
Is the page load speed under 2.5 seconds?[ ]
Are HubSpot Tracking Codes firing correctly?[ ]
Is the primary CTA above the fold on mobile?[ ]

Section 2: Email Deliverability & Engagement

Open your HubSpot Email Dashboard and evaluate your last three event-related broadcasts:

  • Bounce Rate: If over 1%, run a contact list cleaning workflow.
  • Click-to-Open Rate: Target 10-15%. If lower, evaluate CTA button placement and text.
  • Subject Line A/B Testing: Are you testing 'Personalized' (First Name) vs. 'Topic Centric' subjects?

Section 3: Workflow Logic Audit

Go to your HubSpot Workflows and verify the following:

Enrollment Criteria: Are you accidentally enrolling people who have already registered? (Action: Add 'Ticket Status = Purchased' as an exclusion)

Unenrollment: Does the workflow stop once they purchase? (Action: Set goal to 'Tixified Registration = True')

Timing: Are emails being sent at 3 AM for the recipient's timezone? (Action: Adjust 'Delay until time of day' settings)

Section 4: Form Fields & UX

Review your HubSpot forms used for event lead magnets or pre-registration:

  • Are you using Progressive Profiling? (Hide fields the user has already answered).
  • Do you have Dependent Fields? (e.g., If 'Industry' = 'Tech', show 'Stack' questions).
  • Is 'Always create contact for email address' toggled ON?

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