HubSpot Event Lead Scoring & Sales Handover Guide

Turn Attendees Into Revenue with Lead Scoring

Attending an event is a massive signal of intent. However, not every attendee is ready for a sales call. This guide shows you how to use HubSpot Lead Scoring to prioritize your follow-ups based on real-time event engagement.

Defining Your Scoring Attributes

• Ticket Type Purchase (+20 points): VIP or All-Access pass holders indicate higher budget and interest.
• Email Open - Pre-Event (+5 points): Consistent engagement with your event nurture sequence.
• Session Attendance (+10 points/session): Tracked via HubSpot integrated scanners or check-in apps.
• Pricing Page Visit (+15 points): High-intent behavior during or after the event.

Eliminating Hidden Costs

When you scale your events, traditional ticketing platforms charge you more as you grow. Tixified offers a flat-rate model starting from $49/mo (0% fees). This predictable pricing model means your cost-per-lead remains low, even as your event ticket sales skyrocket.