A proven 5-email sequence designed to move event leads from awareness to ticket purchase using HubSpot workflows.
This template outlines the exact email structure and HubSpot workflow triggers needed to convert cold leads into paid attendees.
Focus on the value proposition and the problem your event solves. Avoid the hard sell here.
Showcase testimonials from last year or highlight high-profile speakers and sponsors.
Introduce a time-sensitive discount or highlight that tickets are selling fast.
Address common concerns: budget, time, or location. Mention the networking ROI.
Direct urgency. Clear CTA to the Tixified checkout page.
Pro Tip: Set up a suppression list in HubSpot to automatically remove contacts from this sequence once they purchase a ticket via Tixified.
Get Started with TixifiedFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialHubSpot Event Contact Property Setup Guide
The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.
HubSpotHubSpot Event Workflow Templates
4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.
HubSpotHubSpot Event List Architecture Guide
Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.