HubSpot Event Intent-Based Lead Scoring Checklist

The HubSpot Intent-Based Lead Scoring Checklist

Not all event interactions are created equal. Use this checklist to assign point values to event behaviors, ensuring your sales team prioritizes the hottest leads.

1. Registration Behavior (Early Intent)

• +10 Points: Registered 30+ days before the event (Early Interest).
• +15 Points: Purchased a 'VIP' or 'All-Access' ticket type.
• +5 Points: Opted-in to sponsor communications.

2. On-Site Engagement (Active Intent)

• +20 Points: Checked into a product-focused deep-dive session.
• +10 Points: Attended 3 or more breakout sessions.
• +30 Points: Scanned badge at a demo station or booth.

3. Negative Scoring (Lack of Intent)

• -50 Points: Registered but 'No-Show' (Did not check in).
• -20 Points: Unsubscribed from post-event emails within 48 hours.

4. HubSpot Implementation Steps

1. Navigate to Settings > Objects > Properties.
2. Search for "HubSpot Score".
3. Add the criteria above to the 'Positive' and 'Negative' sections.
4. Create a Smart List for "Leads with Score > 50" for sales outreach.