HubSpotWorksheet

HubSpot Event Discount Code Strategy & Tracking Worksheet

Plan your promotional pricing and track the efficacy of individual discount codes directly within your HubSpot dashboard.

Event Discount Strategy Worksheet

Discount codes are powerful tools for driving early-bird registrations or partner sales. Use this worksheet to define your codes and map them to HubSpot tracking.

Part 1: Defining Your Discount Tiers

Fill out the following for your next event:

  • Early Bird: [Code Name] - [Discount %] - [Expiration Date]
  • Partner/Influencer: [Code Name] - [Discount %] - [Tracking Tag]
  • Flash Sale: [Code Name] - [Discount %] - [Duration]

Part 2: Tracking in HubSpot

Tixified allows you to pass discount code usage into a HubSpot Contact Property. This is vital for calculating the 'Lifetime Value' of a customer and seeing which partners actually drive sales.

The Tixified Pricing Advantage: Many ticketing platforms charge their % fee based on the original ticket price, even if you give a discount! Tixified's flat $49/mo (0% fees) pricing ensures that your discounts only affect your revenue, not your software costs.

Part 3: Performance Metrics

Create a HubSpot Table Report filtered by 'Discount Code Used'. Track:

  1. Total Tickets Sold per Code
  2. Total Revenue per Code
  3. Average Lead Score of Attendees using the code

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