Build a structured plan to turn past attendees into brand advocates using HubSpot's feedback and membership features.
Events should be the beginning of a relationship, not the end. Use this worksheet to plan your post-event engagement strategy inside HubSpot.
Complete this section to define how you will measure loyalty:
NPS Survey Trigger: How many days after the event will the survey go out? [____]
Promoter Threshold: What score qualifies an attendee as a "Promoter"? (e.g., 9-10) [____]
HubSpot List Name: "[Year] [Event Name] Brand Promoters"
Once you identify your advocates (Promoters), what is the next step? Check the boxes that apply to your strategy:
Fill in the blanks for your HubSpot Workflow:
IF [NPS Score] is greater than 8 AND [Attendance Status] is 'Attended', THEN [Add to Advocacy Campaign] AND [Update Contact Property: Advocate = True].
"Turning attendees into fans is the cheapest way to grow your next event."
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Start Your Free TrialHubSpot Event Contact Property Setup Guide
The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.
HubSpotHubSpot Event Workflow Templates
4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.
HubSpotHubSpot Event List Architecture Guide
Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.