Map your attendee journey from first click to post-event advocate using HubSpot native lifecycle stages and custom statuses.
To report accurately on your event ROI, your CRM stages must align with the attendee experience. Use this worksheet to define your status transitions.
Fill in the criteria for your specific event funnel:
| CRM Lifecycle Stage | Event-Specific Definition |
|---|---|
| Lead | Visited landing page / Downloaded agenda |
| MQL | Viewed ticket pricing page multiple times |
| Opportunity | Initiated checkout (Tixified cart started) |
| Customer | Ticket purchased / Sync completed |
| Evangelist | Attended event + Completed feedback survey |
Identify which actions move a contact from one stage to the next. For example, a successful Tixified webhook for 'Order Paid' should immediately move a contact to 'Customer' stage and set 'Event Status' to 'Confirmed'.
How will you move attendees from 'Customer' to 'Evangelist'? Define your criteria (e.g., attended 3+ sessions, referred 1 friend). Use these criteria to trigger a special 'Thank You' sequence in HubSpot.
Tixified handles the heavy lifting of CRM data updates so you can focus on the attendee experience.
Get Started with Tixified for FreeFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialHubSpot Event Contact Property Setup Guide
The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.
HubSpotHubSpot Event Workflow Templates
4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.
HubSpotHubSpot Event List Architecture Guide
Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.