Standardize your event data before your post-event marketing begins. Exercises to clean, format, and prepare your attendee records.
Messy data leads to poor personalization. Use this worksheet to audit your attendee records in HubSpot after your event concludes.
Check for attendees who registered in ALL CAPS or all lowercase. Use a HubSpot Operation Hub 'Format Data' step to fix these before sending your thank-you emails.
Attendees use many terms for the same role (e.g., 'VP Marketing', 'Vice President of Mktg'). Standardize these into a 'Primary Function' property to improve your future segmentation.
Data Cleaning Checklist:
Review the 'Dietary Requirements' or 'Special Interests' captured during registration. Are there enough responses to build specific 'Networking Group' lists in HubSpot? If so, tag these contacts now.
Clean data starts at the point of registration.
Integrate Tixified + HubSpotFlat-fee ticketing with native CRM integration. No per-ticket fees, ever.
Start Your Free TrialHubSpot Event Contact Property Setup Guide
The complete list of custom HubSpot contact properties to create before connecting Tixified — with internal names, field types, and usage.
HubSpotHubSpot Event Workflow Templates
4 copy-paste HubSpot workflow structures: pre-event nurture, post-event attended, no-show recovery, and quarterly re-engagement.
HubSpotHubSpot Event List Architecture Guide
Which HubSpot lists to build as static vs active, what each list is for, and how Tixified populates them automatically.