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HubSpot Dynamic Lists for Hybrid Event Segmentation Checklist

Ensure your hybrid event communications reach the right audience with this precise list-building checklist for HubSpot power users.

Hybrid Event Segmentation Checklist

Hybrid events fail when you send local travel details to virtual attendees. Use this checklist to build dynamic HubSpot lists that update automatically as registrations come in.

1. The "In-Person" Local Audience List

  • [ ] Filter by Property: Ticket Type = "Physical / In-Person"
  • [ ] Filter by Location: City/State matches event venue (for local pre-event mixer invites)
  • [ ] Filter by Exclusion: Canceled = False

2. The "Virtual-Only" Global Audience List

  • [ ] Filter by Property: Ticket Type = "Virtual Pass"
  • [ ] Filter by Timezone: Use IP Timezone properties to send join links at the optimal local time.
  • [ ] Custom Filter: Attendees who registered but haven't downloaded the mobile app.

3. Segmenting by Topic of Interest

During registration via Tixified, collect 'Track Interests'. Use these to build dynamic lists for session-specific reminders:

Example Logic: If Interest contains "Marketing", add to Track A: Marketing Leaders list. Use this list to send automated SMS alerts when a Marketing-track session is starting.

4. The VIP Re-engagement List

Identify your most valuable hybrid attendees to ensure they receive white-glove service:

  • Purchase History (Amount spent > $500 in previous 12 months)
  • HubSpot Lead Status = "Customer" or "Advocate"
  • Ticket Type = "VIP Executive"

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