GeneralTemplate

Event Marketing Calendar Template (12-Week)

A 12-week marketing calendar for event launches — week-by-week actions across email, social, paid, and affiliate channels.

12-Week Event Marketing Calendar

Fill in your event details and execute week by week.

Week	Email	Social	Paid	Affiliate
12	Announce event to VIP list	Teaser post	—	Recruit speakers as affiliates
11	Early bird launch email	Speaker announcement #1	Lookalike audience setup	Send affiliate kit
10	Social proof email (past event)	Behind-the-scenes content	—	Share sample social posts
9	Speaker spotlight email	Speaker announcement #2	Start retargeting pixel	—

Week	Email	Social	Paid	Affiliate
8	Agenda preview email	Session highlight posts	Launch cold traffic ads	Leaderboard update
7	Testimonial email	Attendee testimonial video	Retargeting ads live	—
6	FAQ / objection handler	FAQ carousel post	Optimize performing ads	Affiliate reminder blast
5	Early bird deadline warning	Countdown to early bird end	Urgency ad creative	—

Week	Email	Social	Paid	Affiliate
4	Early bird final call	"Sold out soon" posts	Increase budget 50%	Final affiliate push email
3	New pricing tier launch	Scarcity content	Add testimonial ads	—
2	Speaker final reveal	Full agenda release	Final push campaign	Commission deadline reminder

Day	Action
Mon	"This week" email blast + last-chance social posts
Wed	"3 days left" urgency email + countdown stories
Thu	"Tomorrow" email + final social push
Fri	Day-before logistics email + hype social post
Sat	Morning-of email with QR code + live social coverage

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