GeneralGuide

The Advanced Event Lead Scoring & Sales Handover Guide

Bridge the gap between event marketing and sales by implementing a data-driven lead scoring system within your CRM.

Maximizing Post-Event Conversion

The true value of an event isn't just ticket sales; it's the pipeline generated. This guide details how to leverage Tixified's native CRM integrations to score leads based on their real-time engagement and hand them off to sales with full context.

1. Defining Your Scoring Model

Assign point values to attendee actions to identify "hot" prospects. Examples include:

  • VIP Ticket Purchase: +50 points
  • Check-in via Tixified App: +20 points
  • Attending a Sponsored Breakout: +30 points
  • Visiting a Demo Booth: +40 points

2. Automating the CRM Sync

Tixified connects natively with GoHighLevel, HubSpot, and Keap. Use these steps to set up the flow:

Step A: Map Tixified custom fields (Title, Company, Interest) to CRM contact properties.

Step B: Set up a "Trigger" in your CRM for "Ticket Purchased".

Step C: Create an automation that adds the contact to a specific "Event Nurture" pipeline.

3. The Sales Handover Protocol

When a lead reaches a threshold (e.g., 100 points), trigger a notification to your sales team. Provide them with a "Lead Summary" that includes:

  • Ticket Type purchased
  • Sessions attended (captured via check-in data)
  • Pre-event survey responses

By using a flat-fee platform like Tixified, you can scale your lead generation without increasing your overhead. From $49/mo (0% fees), you get full access to the tools needed to drive millions in pipeline value.

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