GeneralTemplate

The 30-Day Event Promotion & Social Media Calendar

Stop guessing what to post. Use this ready-to-fill calendar to build buzz and drive ticket sales in the 30 days leading up to your event.

The High-Velocity Launch Framework

The final 30 days are critical for converting "interested" leads into "confirmed" ticket holders. This template provides a day-by-day breakdown of what to post and when.

The Weekly Themes

Week 1: The Why & The Value - Focus on pain points and transformations.
Week 2: The Social Proof - Testimonials, past event photos, and speaker highlights.
Week 3: The FOMO & Scarcity - Ticket tier expirations and "Who else is coming."
Week 4: The Final Push - Urgent countdowns and logistical teasers.

Daily Content Matrix

Day	Content Type	Goal
Day 30	Official Countdown Video	Awareness
Day 25	Speaker Q&A Teaser	Authority
Day 15	Early Bird Deadline Alert	Conversion
Day 5	Behind the Scenes Set-up	Excitement

Platform Specific Tips

Instagram: Use Stories for daily updates and Reels for broad reach. Use the "Link in Bio" or stickers for ticket links.

LinkedIn: Focus on professional outcomes and networking opportunities. Tag your speakers to leverage their audience.

Track your conversions accurately.

Use Tixified to see which social posts are actually driving sales.

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