30-Day Event Launch Playbook

☐ Send a value-only content email (no pitch) to warm up deliverability
☐ Post 3-5 social media pieces hinting at something coming
☐ Personally reach out to your top 20 CRM contacts (DM, text, or call)
☐ Brief your speaker affiliates — share swipe copy and their unique links
☐ Finalize your ticket tiers, pricing, and order bump offer
☐ Set up your checkout page, promo codes, and email sequences in Tixified

☐ Email past attendees segment with exclusive pre-sale promo code
☐ Set a 48-hour expiration on the pre-sale code
☐ Send a "last chance" reminder at the 24-hour mark
☐ Track conversion rate — past attendees should hit 8-15%
☐ Use early sales numbers as social proof for public launch

☐ Send launch email to full list (not past attendees who already bought)
☐ All speaker affiliates promote on the same day
☐ Post across all social channels with direct checkout link
☐ Activate early bird pricing with a visible deadline
☐ Send a follow-up email 48 hours later to openers who didn't buy
☐ Share "X tickets sold in first 24 hours" social proof

☐ Email with attendee testimonials or past event highlights
☐ Share sales count update ("Over 150 tickets sold")
☐ Re-engagement email to email openers who haven't purchased
☐ Ask 3-5 early buyers to post on social and tag your event
☐ Speaker affiliates send a second round of promotion

☐ Day 7: Early bird deadline email ("Price goes up Friday")
☐ Day 5: "Final seats at this price" with live count
☐ Day 3: Objection-handling email (FAQ + testimonial)
☐ Day 2: "Last chance" email + SMS to engaged non-buyers
☐ Day 1: Morning-of final push — "Doors open tomorrow"
☐ Day 0: Day-of reminder with QR code and logistics